Sales and Marketing Intermediate

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  • Understand the fundamentals of sales and marketing 
  • Learn about the sales and marketing process and how it works 
  • Understand the different types of sales and marketing roles and responsibilities 
  • Learn how to conduct market research and gather customer insights 
  • Understand the importance of customer segmentation and targeting 
  • Learn how to create effective customer profiles and buyer personas 
  • Understand the elements of the marketing mix (product, price, promotion, and place) 
  • Learn how to create and implement effective marketing strategies 
  • Develop your skills in pricing, promotion, and distribution 
  • Understand the principles of effective selling 
  • Develop your skills in prospecting, presenting, and closing deals 
  • Learn how to handle objections and build long-term relationships with customers 
  • Learn about the basics of sales management 
  • Understand the importance of sales forecasting and pipeline management 
  • Develop your skills in sales performance analysis and reporting 

Course Content

Mock Exam
Final feedback on the course
Final Exam